NYC Pride march map
I designed a print and digital map to show all locations where these limited edition bags could be found. The maps were shared through Barneys Instagram and email campaigns.
Pride. Not Plastic. ✌️
To celebrate World Pride and its 2019 Pride March, Barneys partnered with Balenciaga to create biodegradable “deli” bags that were made available at Bodegas along the March route.
The trifold map design
The digital map
Shared through Barneys Instagram and email campaigns.
A campaign shot of the Balenciaga bio-degradable bag.