Design and Illustration
Creative Services
AKA Visual Translation Magic
I believe that the design process is an act of translating someone’s words and ideas into visuals. In this way, I think of myself as a visual interpreter.
My goal is to translate clients’ spirit and values into visual design - whether the project is for full brand identity, a la carte design or illustration elements.
How do I successfully translate ideas into design?
I believe that listening is key. My process invites the client to share their stories. I pull inspiration from their mission statements and belief in their product. I engage them to express who their customers are and how they’d like them to feel when interacting with their brand. These key components inspire my creative process and ultimately result in the transformation of ideas into visuals that are both beautiful and filled with meaning.
Are you curious about the process?
Do you need visuals to launch a new brand, elevate your existing company presence or make a stronger visual impact? I have several design and illustration offerings for your consideration.
Custom Branding Development
Translating your values into visual brand identity
Branding Experience
I have been a professional graphic designer and illustrator for over a decade. At Barneys I honed my skill-set as I led brand design across the print, digital and product design teams. All the while I was developing branding for outside clients as a side hustle. I’ve branded restaurants, retail shops, wellness and fitness studios, law firms, agencies, events. I just love building branded worlds with multiple touch-points. I now utilize these years of experience to create full time directly with clients. My most popular offering is this premium branding package.
The Premium Branding Package is my one-stop-shop for all the foundational visual elements you need to get your brand started.
What’s included in the branding package?
• A custom digital branding form
• A Vision Board Exercise
• Presentations of each branding concept
• Primary logo
• Secondary logo
• Brand marks
• Brand palette
• Brand typography
• Brand guidelines
• Business card design (or other asset i.e. thank you card, menu, signage etc.)
Questions?
Curious about more details of the process, the investment, the timeline of a package? Inquire here and I will send you a pricing sheet and details.
Want to customize the package, add on some additional assets (i.e. packaging, email templates, etc)? I’ll be happy to develop a custom package proposal.
Find a list of popular package add-ons in the section below.
A La Carte Design & Illustration
Translating your values into supporting brand visuals
Seeking supporting design assets for your brand? New brands and established brands alike can benefit from the following popular a la carte or branding package add-on offerings:
DIGITAL DESIGN
• Brand icons • Mailchimp email templates • Decks and presentations • App icons and static launch-screens • Social media templates
Looking for website development or brand photography? I would be glad to connect you with my trusted collaborators who specialize in this.
PRINT DESIGN
• Graphics and mock-ups for apparel/ merchandise • Product packaging design • Business card and letterheads • Promotional print materials (i.e. menus, postcards, brochures, etc.) • Large scale signage and ads • Graphics for storefronts/windows • Brand illustrations, patterns, collage
CONSULTATION
• Art direction, digital and/or print design consultation
Can’t find the exact offering you need? I’ve listed only some of my most popular requests. Reach out with any custom requests and I will see if I can help.
Design & Illustration Days
Translating your values by the day
Do you have already have a brand and need one-on-one assistance with some extra design to-dos?
I offer dedicated design or illustration days where we can focus on tackling creative needs like setting you up with an email template, designing signage, sketching some brand icons, or doing some overall brand consultation all in one go. Branding package clients even get a discount. :-) Working with you on-site is also a possibility- just ask!
01. Full Day
A full day includes up to 8 hours of dedicated design, illustration and consultation. Prefer to work in-person? I can arrange to make a visit to your office for the day.
02. Half Day
A half day includes up to 4 hours of dedicated design, illustration and consultation.
Does this option seem like a good fit? Inquire about capabilities, rates, and schedule a dedicated work day.
Questions?
concerns? just Curious?
Wondering about rates, availability, capabilities, or something else? I’m happy to set up an intro call or Zoom. Reach out via the client application form or shoot me an email at emilykayarmstrong@gmail.com.