Barneys “Make Change” Holiday Campaign
The Barneys New York Holiday campaign for the 2018 season centered around making change through charitable donations large and small (even pennies!)
The entire holiday campaign benefitted Save the Children. To inform customers about the campaign and the impact of their donations, I created a large scale infographic that was posted throughout the store.
I designed another piece of creative for the scratch off ticket initiative, a fun and interactive way to drive donations.
The Campaign infographic
A large scale infographic listing impact of donations made to the Save the Children charity
An impact wall in the Barneys downtown manhattan store.
Scratch-off card activation
The pristine, unscratched card. Reveal 3 heads-up pennies in a row to win.
Scratch to reveal the winning (or losing) combination
Cards were available at colorful displays in Barneys flagship store locations.
