Martha Stewart Designer
Burger experience
The Martha Stewart burger collaboration is part of the the limited edition Designer Burger Series. This specialty meal was served at select Freds restaurants in Barneys across the country and allows customers to experience their favorite designer’s brand in a unique way.
Past burgers in the series have been in collaborations with Rick Owens, Thom Browne and Alexander Wang.
I designed the branding and overall presentation of the meal, working closely with our production team to source dishes and with marketing to align with both our and Martha’s visions.
Collaboration branding
I married the Barneys brand typeface, Brown, with the circular motif of Martha’s logo to create the collaboration lockup.
Ingredients
All the pieces it takes to make a perfect Martha Meal
Some highlights
Highlight on the burger board, an engraved 6” platform for the turkey burger. Martha’s team provided the original artwork.
The wine carafe went through several iterations. Explorations included flip top bottles, sticker labels, and various sizes.
A take-home goodie
Kale seeds - to start a little garden - were distributed to guests after the meal.
The final product
The final presentation in full effect.
